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BrandPost: Frustration Driving Desire for New Solutions

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By: Steve Schult

In today’s rapidly evolving workplace, legacy collaboration solutions frustrate IT and business leaders who are tasked with purchasing collaboration solutions. The way people are meeting is evolving, and legacy web conferencing solutions are not. According to Collaboration 2.0: Death of the Web Conference (As We Know It), 66 percent of corporate buyers report that they are actively looking for new collaboration solutions to replace their company’s existing web conferencing tools.

While there are a number of different reasons that buyers are looking to switch web conferencing providers, the number one reason is because of end user dissatisfaction. The biggest customer pain with existing solutions is that they are difficult to use. One in four employees report that they find it hard or very hard to set up and schedule meetings with traditional web conference tools, driving more than 40 percent of buyers to cite a better user experience as a primary driver as to why they are in need of a new solution.

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